Fashion launch itself into SL world and parties organized by famous fashion designers, fashion shows, mettings where fans wear their fancy clothes in the third dimension, are now taking life. A new kind of stylists is born, that substitute the needle and the yarn, with photoshop and 3D scripts; their creations are sold to the virtual shops that sell them to SL avatars. A new business starts for all that wonder to express their creativity and earn real money.

SL citizens can buy all sorts of clothes, choosing those that fit to their personality and taste; the stylists count precisely on that desire of best representing themselves, in fact the avatars can’t wait to find new possibilities to show what they want to be in this second world.

We can find several on line stores on the web and there’s always something that can fit to anyone. Even the famous Italian fashion brand of Giorgio Armani has opened a virtual main store and they’re already active some virtual fashion magazines like “Essensual”, created by Beppe Rossini, the Sluub TV Producer. You only have to give a look on the web to notice the reality of the phenomenon; on the on line stores you can find from clothes, to accessories, to homes. Just look through SL dedicated forums, to find a list of the most famous and quoted shops of this world. The virtual world is mixing with the real one so, how could we miss the fashion fever!?